Insights Unleashed
Dive into a world of creative exploration, strategic insights, and transformative ideas. Our blog is your gateway to understanding the intersection of brand management, AI innovation, and creative excellence.
Recent Posts
The Tool Is Not Enough. Enter Euryka AI Studio.
Agencies are learning AI. We're the architects. Euryka AI Studio delivers expert execution and on-brand creative at unparalleled speed.
Introducing Euryka AI Studio
Announcing Euryka AI Studio: your AI-powered creative department. We combine our platform with expert execution to deliver stunning, on-brand creative.
Context Engineering. The Technical Architecture Behind Intelligent AI
AI's limited attention makes long prompts fail. Context Engineering provides the technical plumbing, architecting a reliable system that is your moat.
An Intro to Context Engineering: Stop Repeating Yourself to AI
Stop repeating brand guidelines to AI. Context engineering builds persistent infrastructure, turning scattered knowledge into a compounding strategic advantage.
Euryka 2025: From MVP to Orchestration Excellence
From MVP to General Availability, 10 image models to 7 video models, and an Irish Times "Innovators to Watch" feature along the way. Here's everything we shipped in 2025 and why we're just getting started.
The Release Note #20 – The AI Race is On – Opus 4.5, GPT 5.2 and More
Euryka now includes Claude 4.5, GPT 5.2, DeepSeek 3.2, updated Grok, new agency-focused Sparks templates, Prospector beta updates, and Flux 2/Banana prompting guides.
Why Transparent AI Reasoning Changes Everything
For years, AI operated as a black box. Question in, answer out, mystery in between. Reasoning models change that. When you can see how AI thinks through your query, weighs your context, and arrives at conclusions, everything shifts. You build trust. You improve your prompts. You steer conversations with precision. The thinking bubble is not a distraction. It is your competitive advantage.
How to Create Consistent Visuals with Flux 2 Reference Images
Maintaining visual consistency in AI generation just got easier. Flux 2 is now in Euryka with full reference image support—use existing images as anchors to keep characters consistent, match styles perfectly, and create on-brand visuals across campaigns.
Release Note #19: Just Dropped – Gemini 3, GPT-5.1, Branching, and 7 Video Models (Plus a Big Win!)
Just dropped: Gemini 3 Pro and GPT-5.1 are live on Euryka. We introduce Branching in Threads to organise your workflows, add Google Veo and Sora to our video suite, and celebrate our recent win as New Business of the Year.
Mastering AI Image Generation: The Complete Guide to Hyper-Realistic Prompts Across Every Platform
Go from mediocre to professional AI images. This guide to hyper-realistic prompt engineering helps you scale creative output while maintaining brand consistency.
From Prompt Engineering to Context Engineering: The Future of AI-Powered Brand Creativity
Prompts are only as good as their context. Discover why context engineering is the next evolution for consistent, on-brand AI outputs.
The Uncanny Advantage: How AI Artists Are Making Digital Feel Disturbingly Real
This Halloween, the most compelling AI horror art isn't about technical perfection, but embracing digital decay.
White-Glove Onboarding: When AI Needs Human Orchestration
We skip the chaos. Our systematic 60-minute workshop translates your brand into AI intelligence for your team that gets smarter over time.
How to Make Your Website AI-Ready: The Complete 2025 Guide to AEO and GEO Optimisation
Google's AI Overviews and ChatGPT are changing search forever. Learn how to optimise your website for AI engines with practical AEO and GEO strategies that drive real results.
The Science Behind Personalised AI Onboarding
Our AI learns your unique work style, creating a personalised collaborator that understands how you think and work best.
Why Most AI Onboarding Fails (And How We're Different)
Discover how Euryka flips the generic onboarding model, adapting our platform to your unique role and brand from the very start.
Why Local SEO Is Your Secret Weapon for Dominating Regional Markets
Discover how local SEO transforms regional marketing. Learn why local keywords convert better and build scalable multi-region strategies for the UK & Ireland.
Vertical AI Orchestration: Tailoring Systems for Your Creative Industry
Learn how different creative industry verticals require specialised AI orchestration approaches to maximise efficiency, quality, and competitive advantage.
Advanced AI Orchestration: Multi-Model Coordination Techniques
Discover advanced AI orchestration techniques that move beyond basic tool connection to create intelligent, adaptive creative systems.
The Complete Guide to AI Orchestration for Creative Teams
Discover how AI orchestration eliminates tool chaos and creates systematic, scalable creative workflows that maintain perfect brand consistency.